Unlocking Your Home's True Value
Welcome to a new approach to selling your home. I'm Melody Niederst with IAD Florida, where we combine traditional expertise with cutting-edge digital marketing.
Let me show you how we'll maximize your home's exposure and value through proven social media strategies.

Melody Niederst

Contact - Melody Niederst

Contact Us We'd love to hear from you! We're here to answer your questions, listen to your suggestions, or help with your start of your home journey. Get in touch We’re here to answer your questions and listen to your suggestions. Property management goes beyond just handling the basics. Our team takes the time to

by Melody Niederst

About IAD Florida Brokerage
Powerful Network
Local expertise with worldwide global connections to find your ideal buyer.
Innovative Tools
Cutting-edge marketing technology to showcase your property effectively.
Proven Results
Consistent success in the Florida real estate market.
Understanding Your Goals
Listen
I begin by understanding your unique situation and timeline.
Assess
We identify your property's standout features and selling points.
Customize
I develop a tailored approach to meet your specific needs.
Execute
We implement the strategy with your priorities at the center.
🏡 Orlando Real Estate Market Overview – March 2025
  • Average Sale Price: $491,390
  • Average Days on Market (DOM): 52 days
  • Total Homes Sold: 10,524
  • Average List Price: $538,637 (up 1% month-over-month and year-over-year)
  • Median Sale Price: $395,000 (up 7.6% year-over-year)​
🏘️ Property Type Breakdown
  • Single-Family Homes:
  • Average List Price: $709,841 (14% increase year-over-year)​mybrokerone.com
  • Condos/Townhouses:
  • Average List Price: $286,937 (9% decrease year-over-year)​mybrokerone.com
📊 Market Dynamics
  • Price Trends: In areas like Horizon West, the median home price reached approximately $571,234, marking a 4.7% increase compared to the previous year.​orlandobestrealestate.com
  • Sales Trends: Homes are staying on the market longer, with an average of 67 days, reflecting a more deliberate pace in buyer decision-making processes.​orlandobestrealestate.com
The Local Market: Data & Insights
I analyze current market trends to position your home competitively. This data helps us set the optimal price point. 2025 has been a transitional year and providing current market data each month is pivotal to be competitive.
My Strategic Selling Process
Prepare
  • Home staging recommendations
  • Professional photography scheduled
  • Pre-listing inspections arranged
Launch
  • Comprehensive online listings created
  • Social media campaign activation
  • Network of agents notified
Sell
  • Showings and open houses managed
  • Offers negotiated for best terms
  • Closing process expertly guided
High-Impact Social Media Marketing
3000+
Average Views
Per listing on targeted platforms
85%
Buyer Discovery
Find homes through social media first
12+
Platforms Used
To maximize your property's exposure
My multi-platform approach ensures your home reaches thousands of qualified buyers online.
Power of Video Content
Professional Tours
Cinematic walkthroughs showcase every detail of your home. These videos receive 3x more engagement than photos alone.
Higher Engagement
My video content averages 2.5x more views and interactions. This translates to more showings and better offers.
Why Sellers Choose Melody & IAD Florida
Recognition for Innovation
Awarded as a top new producer leveraging digital marketing strategies.
Personalized Service
Direct communication and updates throughout your selling journey.
Higher Offers
Social media strategy helps attract competitive bids from motivated buyers.
Next Steps & Your Questions
Initial Consultation
We'll discuss your timeline, goals, and specific needs for your property sale.
Property Assessment
I'll evaluate your home and prepare a comprehensive market analysis.
Marketing Plan
We'll review a customized strategy to maximize your home's value and exposure.
Launch Preparation
We'll complete paperwork and prepare your property for its market debut.
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